Tanishq’s early commercial ads were presented in a luxurious
ambiance and showed studded and diamond jewelry. All this served to win over
the elite customer base. But it also served the perception that Tanishq was a
high-price...
The Big 4’s
are world’s four largest professional service firms.
We can call
them as the secret Google, Microsoft, Apple & Amazon of Accounting firms.
Their revenues are huge and they have strong entry barriers in their sector.
They...